skip to content

Maxwell Centre

Event Type: 
Core programme events


Do people tune out when you talk to them about your research? Can you explain why your research is worth their attention? Do you know how to make your research better and enhance its impact by gathering external perspectives from industrial and commercial contacts?

This 3-hour interactive online workshop gives you the tools to discover and communicate the broader context of your work when engaging with industry and business contacts. It will help you explain the relevance and anticipated impact of your research to non-experts. Practice discussing your work among peers so that you can crystallise your message and make it relevant. This will maximise the value of your next opportunity to talk about your research to external contacts.

This workshop is particularly relevant if you are preparing to participate in a workshop, conference or poster session where you will be engaging with potential industrial partners. It is also relevant if you are looking for future sponsorship for your research, preparing for its commercial uptake, or even if you are considering a job outside academia!


Target audience

Cambridge postdoctoral and early-career researchers & late-stage PhD students


The workshop will be delivered via Zoom. You will need access to the latest version of Zoom and a web browser during the workshop.

Further information will be provided in the Booking Confirmation @

Wednesday, 27 January, 2021 - 10:00 to 13:00
Contact name: 
Monica Lucena
Event location: 
Online - Zoom