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Maxwell Centre

Event Type: 
Maxwell plus - for events co-organised by the Maxwell programme

Relationship Ripples: how to build a resilient and adaptive business

by Steve Shepherd

Without customers you're just a good idea on legs. Skills and knowledge only get you so far. 

You can try building a business by sending a few thousand emails (where's the joy in that) or you can use a more human approach of connecting with the connectors. It's vital to build warm interdependent relationships so that your business finds its place in the world and connects with people who matter most.  Together we'll unpack the idea of Relationship Ripples...


Steve Shepherd Bio

Steve has built and grown several tech business units including cloud, data protection and analytics/AI services.  He's carried a sales target for decades in global tech companies, selling multi-million pound projects into highly regulated sectors including government, defence and healthcare.  He's fascinated with the psychology of change and how we move ourselves and others.  More recently he's been invited to join the coaching team for the NHS Future Vision executive leadership programme.  Steve hosts a peer learning community "Lead with Care from Anywhere" based on adaptive leadership principles for complex system change. Steve advises tech companies on engaging with the NHS and wider public sector.

About the Seminar Series

The Innovation Seminar Series is organised by a number of initiatives across the University and has a lineup of brilliant speakers who are at different stages in their Innovation and Entrepreneurship journey. If you are a member of the University of Cambridge community interested in all things entrepreneurial, this is a series for you!

This series of seminars happens monthly and speakers will present their ideas and experiences on how innovation impacts their endeavours.

  • We have a varied list of speakers, from academics turned in to entrepreneurs all the way to established companies.
  • The format is a 45 minute talk, followed by Q&A.
  • Attendance is free

Come and join the talk with Steve Shepherd.



Data Protection

We collect information about you when you register to attend the Innovation Seminar Series. You can find details on how we handle personal information at

The data we hold for this purpose is very limited (contact details: name, email address, name of the organisation you are affiliated with).

The information you provide will be used to process your booking, and contact you regarding your participation. We may also contact you to undertake post-event evaluation and provide marketing information about events and services offered through the Maxwell Centre, University of Cambridge and the Office for Tranlational Research. All marketing communications will incorporate an option to opt-out of receiving further communications.


Wednesday, 19 June, 2024 - 16:00 to 17:30
Contact name: 
Monica Lucena
Event location: 
Seminar Room, Maxwell Centre