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Maxwell Centre

Event Type: 
Maxwell plus - for events co-organised by the Maxwell programme

November Think Piece Series:  Improving people transport in Cambridge and other urban centres

The University of Cambridge and Cambridge Cleantech are following the successful event of ‘Zero Carbon, from research to commercialisations’, with a series of workshops for academics, business solutions providers, the broader community and policymakers on future transport, circular economy, energy transitions and smart cities.


Lunchtime Interactive Discussion II:

Real Commuter Journeys – behavioural insights and multimodal transport solutions

Date: 12th November 2020 

Time: 11:00 - 12:30

VENUE: Online

Join us for a focused session on the latest thinking and developments on local people transport.

This event will focus on changes in social behaviour needed to make first and last mile connectivity a success along with a successful case study from a European city (Brugge has a similar ecosystem to Cambridge, both cities attract thousands of tourists and students.). Together, we will apply these insights to our current local people transport system, and explore options and possible solutions to include in a post-pandemic reset - smart city and digital infrastructure, user habits and preferences, transport interconnections for regular itineraries and flexible alternatives.

As the problem of climate emergency and transport emission affects everyone, we invite you to share your ideas and experiences during the visioning workshops following the talks. Our joint effort will be collated into a Think Piece to support the sustainable transport developments in Cambridge, its region, and other urban centres. This is a great networking opportunity for anyone interested in imagining and conceptualising a better and fairer future.




Welcome and Introduction

Martin Garratt, CEO, Cambridge Cleantech, and Dr Aga Iwasiewicz-Wabnig, Maxwell Centre Director of Partnership Development, University of Cambridge


Case Study on Behavioural change: Changing consumer behaviour towards green transport.

Dr Cathrine Jansson-Boyd, consumer psychologist at Anglia Ruskin University (ARU)


Case study on multimodal transport in city of Brugge

An Coppens, Chief Game Changer, Gamification Nation Ltd, partner company in SciFi consortium


Plenary Q&A

Chaired by Martin Garratt


Visioning workshops (Attendees will be invited to share their ideas which will be taken note of for the final think piece.)

Please note, the breakout room discussions will be recorded to ensure all insights are captured.

Small group break out discussions joined by the speakers


Plenary review of discussion outputs

Return to main room to summarise findings and conclude event






Next Webinar in this series – save the date:


Cambridge Zero is the University of Cambridge’s response to the climate crisis. It will harness the full range of the University’s research and policy expertise, developing solutions that work for our lives, our society and our economy.

Maxwell Centre provides an active interface linking leading University of Cambridge research across Physical Sciences and Technology with industry and policymakers, to align and connect expertise, and collaboratively develop solutions within its core strategic focus areas - Zero Carbon and Science-Technology-Medicine.

Cambridge Cleantech is a leading membership organisation that is connecting people for a smarter more sustainable future. We provide commercial support to companies that are driving the development of goods and services in response to global sustainability challenges. Sign up to our newsletter here

Thursday, 12 November, 2020 - 11:00 to 12:30
Contact name: 
Monica Lucena
Event location: